This essay, appearing in Mockingbird, was inspired by the movie "Air". In it, I discuss how consumer culture shapes our identities and traps us in a cycle of desire. I explain how the movie "Air" demonstrates the sacralization of the Air Jordan sneaker line by emphasizing how it's been associated with the body of Michael Jordan, and how this reflects the notion of sacred relics. I delve into the idea that we are made in the image of a Creator God, and that our capacity to bring forth beauty and innovation in our creations reflects the divine artistry within us, transcending materialism. I argue that we can use material objects to prompt deeper spiritual contemplation as opposed to defining our identities through them.
